paper with seo schemeIt is integral to establish an online presence to remain pertinent in today’s marketplace. However, this will need you to do more than just designing a website and creating popular social media profiles, but to also invest in search engine optimization (SEO). As a business owner, weighing the pros and cons, and the constantly changing SEO rules may not be on your radar meaning you will need to invest in outside services. What is critical to note here is that SEO and internet marketing in general can indeed give your business an added boost. SEO Pricing Let us start by taking a look at what the typical price points are for SEO services. Hourly – If you are targeting small SEO services and projects, hourly pricing plan might work best for you. Though this is not the most economical plan that SEO firms offer, it is most beneficial to business owners who know what SEO really is and do much of their optimization internally. Hourly rates for optimization services average between $100-$300 per hour. Contract – If you are working on a particular project, such as rewording the content on your website to improve rankings, or redesigning your website to ensure it is mobile compatible, this may be an ideal plan for you. Most firms have a pricing plan in place for the most common projects business owners are looking for. Contract prices are for the most part fixed, and depending on the contract services you select range between $500-$8,000. Project – If you have basic understanding of SEO knowledge and are looking for specific projects that are more economical than an hourly plan and include services apart from the ones provided by the contract, this may be an ideal fit for you. The typical custom project starts at $1,000 and depending on your needs can run upwards of $10,000 or more. Ongoing monthly service – If you are looking to place all of your SEO needs in the hands of capable professionals, ongoing monthly services are your best bet. The services you choose could be all inclusive, such as analytics, content curation, press releases, keyword research, and link building or could cover specific monthly services such as social media management. Depending on the size of your business, number of online platforms, and extent of services required—this typically costs between $750-$5000 per month. Be cautious As you start scouting for SEO agencies and confirming your decision, be careful and aware of a few things – You need to think of SEO as a long term investment. Vigorous campaigns and massive hustle might get your rankings up, but the most persistent SEO results come from a long-term relationship. This field has plenty of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors. Make sure you look for an SEO agency that defines its scope of services, and takes the time to educate you. Website Jungle is a New York based digital marketing, web development and mobile app development company.