What is SEO? SEO is an acronym for “search engine optimization” or “search engine optimizer.” The decision to hire an SEO is a big and one that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Website Jungle is eMarketing Association certified, meaning you can trust our marketing methods and ethics 100%.
- We will analyze your new or existing website content and structure
- We can help with content development
- We can manage your online business development campaigns
- Keyword research – to target your markets, industry or geographic location
- Competitor Analysis
- We can also provide SEO training so you could use the expertise to enhance your website visibility going forward
There are two basic categorization of SEO services:
Your home page is considered the most important page of your site. For SEO best-practices, your home page should contain a few hundred words that are relevant to the content of the site and that will help visitors and search engines easily tell what the site is about.
The keywords you choose for your site are critical and should be relevant to the content of the site. Keywords are not case sensitive, but the order and spelling of your keywords does matter. In addition, keywords should be as specific as possible, as typically, long tail keywords and phrases generate more targeted search results and will return visitors that are more likely to use your services.
There is no specific keyword density that is recommended, however it is a good idea to have keywords or similar keywords repeating anywhere between 1-5%. Phrases may be repeated 1-3%. Using much higher keyword density may cause search engines to think that you are spamming or using black hat techniques.
These are the measured keyword rankings for your website across the three major search engines (Google, MSN and Yahoo). Typically, Google is considered the hardest search engine to achieve and maintain a high ranking. Ranking on the first 1-3 pages for each of your keywords/phrases is considered essential to driving traffic to your website. These rankings may take weeks, months or even years to achieve and increased when proper SEO best-practices are utilized, both on-page and off-page.
Meta tags allow you to tell search engines what the pages are about.
If the title of a page is too long, it could gets cut off in common browsers like Internet Explorer. In addition, the page title has to be carefully drafted to make the best use of your keywords.
Header tags or HTML tags help search engines better understand what each page section is about. Re-using the title tag of each page as the H1 header tag, can be valuable from a keyword targeting point of view and a user experience improvement, as users will expect to find information that suits their intended goal or query. If there are no HTML tags found on your site, search engines may be confused about the appearance of your site vs. the content.
Alt tags are alternative tags that allow the visual content on your site to be viewed by all users. The W3C (World Wide Web Consortium) sets standards that all websites should use as guidelines for accessibility.
The time that your website takes to load will directly and indirectly affect your user base. Internet browsers are today used to ultra fast website and will have little or no patience for websites that are too slow to load or process data.
Make it easy for users to contact you and provide multiple outlets to do so. This will encourage trust and establish credibility. On the internet, it’s too easy for customers to simply leave your site if they don’t feel the flexibility and availability they need.
Favicons are the small, square icons that frequently are associated with websites. Favicons appear in many places, including browser toolbars, bookmarks, tabs, and address bars. Favicons provide immediate visual identification of their represented sites, enabling super-easy navigation for Web users.
Search engines think that yourwebsite.com and http://www.yourwebsite.com are 2 different sites. The number of inbound links to each site may be different and you may not be getting full credit for your SEO efforts. We can complete a simple 301 re-direct which will preserve your SEO rankings.
Social and Viral Marketing
The formula that search engines use to calculate your PageRank relies on off-page content, as well as onpage content to measure your site’s relevancy and usefulness. Search engines like google look at the number of
inbound links and the validity of those links. You are more likely to achieve a higher ranking if the sites that link to you are of higher PageRank themselves. Search engines discourages link farm techniques, which are considered black hat SEO methods.
Our Strategy for your website:
For the first month, we promote your website through social and viral outlets where the target audience would be most prominent, as well as in places where there is high visibility and traffic.
- Submissions to all major search engines to ensure proper indexation
- Submission to website directory that are related to your keywords
- Social bookmarking of your website (i.e. Digg, Google bookmarks, Del.icio.us, Ning, etc.)
- Creation of ‘Whois’ record
- Creation of articles related to your subject/industry with links back to your site (eHow.com, Howto.com, etc.).
Depending on the complexity of your website and competition in industry we can provide additional strategies. Contact us today for a free quote on your SEO needs.