Einkaufswagen vollAre you looking at selling something online? If you are then having a concrete e-Commerce plan in place is most critical. The first step to kick starting an e-business plan is to know and understand what kind of online experience you want your visitors to have. Several small businesses are constantly eyeing the ecommerce industry as a way to diversify and grow their own business. If you are one of them you need to do a little spade word before you think of investing your dollars. You don’t want to be the person who has lost all of your invested money in the wrong proposition. Follow these basic steps to evade that stumbling block. Research the market Once you have decided to go ahead with your online e-Commerce site, take a look at who the competition is that already exists on the internet. Get an idea as to how their websites work and how your website can be better. The chance of you being successful on the web is far greater if you can successfully compete with the other sites you find on the web. Marketing efforts The most critical task with your online e-Commerce website will be marketing. Having advanced features on your site will make it extremely easy for you to manage and market your site in a more structured manor. At the very basic you should at least have an opt-in email system that will allows you to send email blasts to your customers, as well as the ability to set and accept coupons and easily place items on sale. Content The key to achieving success on your site is by having adequate relevant content. You have to make sure that the content on your website grasps the attention of your visitors and encourages them to keep coming back to your website. Give site visitors lots of new and innovative information, incentives to visit and buy, and ways to contact you. Once your site is functional keep adding on fresh and new content that will attract visitors to your site. Navigation Make it easy and enjoyable for visitors to browse the site. For example, use no more than two or three links to major areas and never leave visitors at a dead end. Here you’ll consider the navigation and layout of the site, as well as best practices for overall user experience. How easy is it for your potential customer to find what they’re looking for quickly and easily? Knowing how your clients browse your site is key to giving them what they’re looking for without a lot of hassle or wasted time. The sooner your e-Commerce website can resolve their needs, the more likely they will be to make a purchase and come back again. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.