Marketing
Our dedicated Marketing team will work on powerful and effective strategies and techniques that will enhance and support your business’s overall marketing objectives. Our comprehensive professional approach includes some or all of the following strategies and techniques:
SEO Website
Web design and SEO Design are different. Anyone can make a pretty website using Flash, AJAX and a Content Management System. But most designers, and most CMS systems, make passenger cars. If you want to race and if you want to finish number one, then you need a race car. Race cars require blueprinted designs, handcrafted tuning, and a skilled team of engineers. Only then can they compete in a real race.
- Evaluate present website
- Research your industry and relevant keywords
- Recommend purchase of relevant domain names
- Building a marketable website and possibly blogs consisting of articles and keywords promoting your primary corporate website
- Implementing more appropriate pagetitles, keywords, metanames, description and search engine friendly URLs
- Rewriting and prioritizing text on site according to research
- Create Site Map
Pay Per Click Marketing
While organic (or ‘White Hat’) Search Engine Optimization generates traffic, it is not “instantaneous.” Utilizing search engine marketing programs (Google/ Yahoo/ Overture/ Superpages etc) such as pay per click (PPC), traffic can be received in a matter of days instead of months. As a result, every business should have a PPC program for their targeted keywords. At Website Jungle, we implement a proven PPC methodology that will allow you to increase traffic to your site quickly and effectively.
Increase Visibility and Web Presence
- Submitting site to search engines and directories (google, yahoo, msn, aol, ask.com, alltheweb, alexa etc.)
- Generating Interactive PR (writing and distributing articles that are Internet newsworthy on other websites, online editions of newspapers, journals, media and blogs)
- Linking from other sites (increasing pagerank according to the search engines)
- Generate search results within the first page of search engine and directory results
- Increase the number of search engines and directories in which the YourOrganization.com Website is listed
- Broaden the amount of links to the OrganizationNameURL.com Website on other strategically appropriate Websites
- Improve upon the current search rankings of the YourOrganization.com Website
- Allow search engines to more easily “crawl” the entire OrganizationNameURL.com Website
- Implement “user-friendly” URL’s
- Create compelling registries with all of the major directories
Branding
Branding is quite interlinked rather than independent with other marketing activities that do generate traffic. Branding is a subset of Marketing. It also involves building awareness of your products and services. It covers banners, social search, local concepts, press release activities, and such.
- Understand the target customers and aim at creating brand equity from get go
- Creating quality web design and logo
- Standardize design and logo in all communications (Flyers, Business Card, Advertisements, Brochures etc) to the users
- Maintain the same overall theme and color combination across various media channels
- Develop Newsletters to constantly connect with current and prospective clients to increase brand recognition
Social Media Marketing
Create Social Media Strategy
Website Jungle has a depth of experience in social media marketing unmatched by existing advertising agencies or small consultancy agencies. Our clients rely on us both to develop and implement strategy for them. This experience has given us insight into how to craft strategic social media plans that can be carried out by our team or seamlessly synthesized within client teams. Ignite has led strategic integrations of social media within existing marketing plans, working alongside advertising and PR agencies, and developed plans that are both on-strategy and on-brand.
Applying Social Media
There are a variety of ways that we can implement social media for your business. With an ever-growing list of social media tools available, we work to establish which technologies work best for individual campaigns. We’ve compiled this list of popular social media tools and trends and how we might be able to use them to help you achieve your individual goals.
- Blogs
- Online Surveys
- Online Videos
- Podcasts
- Social Networks (Facebook, Twitter, Orkut etc)
- Live Web Broadcasts
- Widgets
- Wikis
Managing Social Identity (Reputation Monitoring)
The power of communication is no secret. On the flip side it is also important to monitor and respond to the conversations that are already happening. Managing your social identity consists of three major components:
Partnerships
It is very important to understand as a business that you don’t always have to pay $$ to grow your business. Often times, the right partnership that is mutually beneficial to both parties can to wonders. A classic example would be to partner with a Non-Profit organization. This has several benefits. On getting leads you may decide to donate part of your revenues to the Non-Profit. This helps you as a business to find leads and helps the Non-Profit with funding to do what they do best. This is what we call a ‘Win-Win’ situation. Website Jungle can advice on several such opportunities that exist today for even the smallest businesses. We offer a range from Affiliate marketing to Non-Profit options for your organization.
Depending on the complexity of your website and competition in industry we can provide additional strategies. Contact us today for a free consultation on your marketing needs.





