So what is digital marketing? This is still a question that several people do not know how to respond to. Whether they are marketing professionals who haven’t yet ventured into the amazing world of digital, to small business owners who are trying to look for innovative ways to get their brand captivated by their target audience, more people are gaining interest in digital marketing and what it is. To clearly define what digital marketing is let’s talk about what it is not.
For starters, this does not involve conventional mediums of marketing such as TV and print as it does not provide immediate feedback and report. Few people may react to an advertisement in one of these forms but there is no way to know the actual number of people who saw or heard it. This information is gathered (and still then just educated guesses) long after the initial advertisement representation is made.
Digital marketing has become an integral aspect of the internet, as well as web design, which has become both communications centric, as well as an extremely vital marketing medium. The Internet can be involved in both ways, to push a message to someone like email, IM, RSS, or voice broadcast, as well to “pull” content serving a banner ad and Pay Per Click search terms. Digital marketing, therefore, can be dealt with as the combination of push and pull Internet technologies to carry out marketing campaigns.
Since it is digital, a reporting engine can be incorporated within a campaign ensuring the company to see in real-time how that campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made. It should be noted that each digital marketing technology is not the same and they cannot repeatedly yield to the same type of statements. Also, digital marketing is constantly evolving and new technologies are being introduced all of the time.
Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.