Just as you turn on the news or read the paper to find out about the latest current events, clients rely on you to be the expert within your industry. They want to feel as if they are working with the most knowledge professional who is using the most up-to-date technology. If your website doesn’t mirror the image that you want to portray, you’re selling yourself short.
A website is often the first impression that clients may get of your company. Therefore, putting your best foot forward is not an option; it’s a requirement. A good website should have content that is updated regularly. If you are an e-commerce store, this could mean offering a special product or promotion. If you are a service provider, this could mean maintaining a blog, RSS feed or contributing white papers to the latest trends and happenings in your field. Position yourself as the expert, and clients will take note.
If your site is cumbersome to update, it may be time to think about re-vamping. This doesn’t necessarily mean that you need to start from scratch in terms of content, but it could mean that a new content management system (CMS) is needed. An effecient CMS requires no programming when you want to make changes to the site. A provider like Website Jungle can help you to implement a cost-effective website solution that will work within your budget and needs.
Other considerations when updating a website are the elements that drive traffic to your website – both onsite and offsite. Are you making good use of SEO? Do you know your keywords? Do you have a social media presence? What is your overall marketing plan for the year? How are you measuring results? Website Jungle can work with you to implement a online strategy that will bring your business up to speed in a highly competitive marketplace. We offer over the phone or in-person website consultations with absolutely no obligation and no contracts. Website Jungle is based in Boston, MA with offices in Los Angeles, CA. Contact us today to find out more.