Posts Tagged ‘website los angeles’
Just as you turn on the news or read the paper to find out about the latest current events, clients rely on you to be the expert within your industry. They want to feel as if they are working with the most knowledge professional who is using the most up-to-date technology. If your website doesn’t mirror the image that you want to portray, you’re selling yourself short.
A website is often the first impression that clients may get of your company. Therefore, putting your best foot forward is not an option; it’s a requirement. A good website should have content that is updated regularly. If you are an e-commerce store, this could mean offering a special product or promotion. If you are a service provider, this could mean maintaining a blog, RSS feed or contributing white papers to the latest trends and happenings in your field. Position yourself as the expert, and clients will take note.
If your site is cumbersome to update, it may be time to think about re-vamping. This doesn’t necessarily mean that you need to start from scratch in terms of content, but it could mean that a new content management system (CMS) is needed. An effecient CMS requires no programming when you want to make changes to the site. A provider like Website Jungle can help you to implement a cost-effective website solution that will work within your budget and needs.
Other considerations when updating a website are the elements that drive traffic to your website – both onsite and offsite. Are you making good use of SEO? Do you know your keywords? Do you have a social media presence? What is your overall marketing plan for the year? How are you measuring results? Website Jungle can work with you to implement a online strategy that will bring your business up to speed in a highly competitive marketplace. We offer over the phone or in-person website consultations with absolutely no obligation and no contracts. Website Jungle is based in Boston, MA with offices in Los Angeles, CA. Contact us today to find out more.
As a small business owner in a city like New York or Los Angeles, local competition can sometimes be overwhelming. That’s why it’s mission critical to have a website presence, a local search strategy and a good mix of social to support your overall sustainability and growth. When prospective customers go to find your business online, whether you are a clothing store or a service oriented business operating out of a busy hub like NY or CA, you can bet that they won’t look any further than the first few businesses. That’s where a web partner can really help to guide you with everything from keyword research to content that will help your site gain a higher ranking, and ultimately help you get the most bang for your buck. Sure, anyone can build a website, but wouldn’t you rather have someone on your team that listens, works within your budget and has local website experience in cities like New York and Los Angeles?
Website Jungle started working with clients in Boston, MA and local New York, NY to develop website strategies that will not only get you found, but also help you with smart long-term website marketing and branding. Since its inception, Website Jungle has helped these mom and pop businesses to establish a critical website presence with a limited budget. It’s because of this, Website Jungle’s clientele has grown bi-coastal and even internationally. For more information on the full suite of business website services for your NY, MA or CA business, contact us today.
This Month’s Special
Is your site on the 1st page of search results for Google, MSN and Yahoo? If not, customers may not find you online. Get a full review of your site (8-10 page report) along with SEO recommendations for just $150. Includes 30 min consultation w/ an SEO expert. Call 888-309-3292 today!
Featured Site: West Coast Threadz
Should you use a Company that Provides “Free” Websites?
Everybody knows that there is no such thing as a free lunch. However, there are several companies on the Internet that promise free websites. Just Google the phrase “Free Websites” and you’ll find terms like “No programming knowledge required”, “Get a free website in 15 minutes”, “Create your own website for FREE” or “No HTML skills required” and so on.
At this time let me take a minute to explain the marketing term “upsell”. To my knowledge there are no charitable organizations in the market that provide website builder tools. So NO COMPANY can provide you with the tools or services to build a website unless they have money to burn and want to burn it (I will leave it to you to guess the odds).
For example, let’s take one of the most popular companies: www.Webs.com, which provides a free site. What do you get? A free website, yes. But one that has advertisements from the company’s sponsors all over the place. Too bad you would never know that unless you read the fine print. What’s more interesting is what you won’t get. You won’t get a custom domain name. So if you wanted a domain name such as www.yourcompany.com or www.yoursite.com, you would have to pay. Remember how I said there is no free lunch? And you get a storage capacity of 50MB. To put things in perspective, 1 song averages 4MB and a 5 minute video from iTunes averages 30MB. Again, you can take a guess as to how quickly you will be forced to make an upgrade to the paid plan.
You wouldn’t know all this without having spent about 20-30 minutes analyzing the information on the Webs.com site. Moreover, if you spend your time building the content of your website on their website, you almost certainly are now tempted to use their premium (paid) service especially when you find out their free website don’t really do all the things a resourceful website needs. This is what I call ‘upselling’. Great strategy for a business, but not so much for a customer. So the next time you decide to use a free website service, make sure you do your homework.
I suggest that you find a professional, affordable company that will design a real website that works. optimized to be found on search engines like Google, Yahoo, MSN, etc. That’s a whole different topic unto itself, so I will leave that for another newsletter.
How to Improve your Website’s Ranking
Keywords, Keywords, Keywords – These are so important to achieving optimum online visibility. They are also the basis for your SEO. Make a list of all the keywords and phrases that potential customers might use to find your site. Include long and short tail keywords. Then prioritize. Ideally, you should optimize only one keyword per page. Your keywords should also be used in the page title, navigation, Meta tag and alt tags.
Do onsite and offsite optimization. Onsite optimization includes all the things you do to make your site easy for search engines to understand, while offsite optimization helps to boost your inbound links and traffic. A good SEO plan uses both methods.
For more information on Website Jungle’s best practices for SEO, visit our website.