It’s critical to portray the best image of your business, and your website is no different. In fact your website is most likely the first place your clients and perspective clients are going to look at to get a better insight about your business. You don’t want to dissuade them by projecting your site as old school and out of touch, or by making it tough for them to access information they came for. Just because you do not hear negative things about your site it does not mean that your website is all hunky-dory. You need a new website when your site stops connecting effectively to your visitors. Having a website tremendously improves your customer accessibility no matter what services or products you offer.Digital Information Online New Office Working Concept Human clues If your website surrenders to frustration and boredom, then its time you get a new website. A dull and old school website is appreciated by no one. Potential clients will avoid looking at your site, hence losing the opportunity to do better business. If your customers, staff or you are discouraged by your website, it’s time for a change. Design Design is a tool for visual communication. Indulging in a good design can convey interest, organization, stability, professionalism, value and trust. Bad design can convey disinterest, disorganization, instability, unprofessionalism, worthlessness and mistrust. The crazy thing about design is that it prompts instant judgements. By nature, we are engineered to respond to visual cues instantly. Thus, the power of attraction and repulsion. Your site is not responsive You hear us pushing responsive all the time, and for a good reason. Responsive design is about usability is about good usability. It’s smart, and it ensures your customers will experience your site as you intended no matter where they view it from. Once thought of as a trend, it’s become recognized as the new standard in web design. We access the Internet from an absurd amount of different devices, all with different screen sizes, and that’s not going to change anytime soon. You need to account for the wide range of screen sizes your users will view your site on, and take advantage of responsive design to cover all your bases Your site is not search optimized This ties in with my last point about featuring nowhere in search results. The whole reason you’re online is so you can get business by potential clients finding you with ease. By entering your site is how your customers will find critical information about your business, figure out how to get in touch with you, and potentially purchase your products/services. If you’re getting buried under your competition in search engine optimization results, you need to take action. Website Jungle is a New Jersey based digital marketing and web development and mobile app development company.