SEO Made EasyAugust 23, 2010

A lot of positive things can be said for SEO – it can help to boost your rank, increase visibility and online traffic, and ultimately, boost sales. But search engine optimization is not cut and dry. There are many gray areas where formulas can be mis-interpreted and campaign objectives and results lost in the mix. So what are a few quick tips for keeping your SEO clean and simple?

1. Use basic titling and labeling. This includes a page title (i.e. What is your page about?). Limit your page title to 70 characters and include the business name and a few of your keywords. (i.e. #1 Cleaners – Professional dry cleaning of garments and upholstery). For images, simply label the image with what’s in the picture. Imagine describing it over the phone to someone who cannot see it.
2. Know your keywords. What are the words that consumers use to search for your business? What products and services do you offer? Doing a keyword exercise with those that work at your company is beneficial to writing content for your website, developing navigation and creating PPC marketing campaigns. If you’re not sure where to start, look at the top players in your industry. Examine their websites and see what’s popping up as the #1, 2 and 3 results in Google, MSN and Yahoo.
3. Commit. Many articles have been written about quick SEO fixes and guaranteed placement at the top of the search results. The reality is, if it sounds too good to be true, it probably is. There is no magic formula that will boost you to #1 overnight. Instead, combine a short-term strategy (PPC or paid ads) with a long-term strategy (organic optimization). Once your campaigns are in play, test them and modify accordingly to make your dollar go further.

Website Jungle is an established SEO provider in Jersey City, NJ. We have worked with clients across the U.S. to develop and implement successful search engine optimization plans. Contact us for a website evaluation of your site.