Internet and Online Shopping ConceptWe are aware that e-commerce is a perpetually growing aspect of a larger retail and commerce online world. But did you know that mobile commerce is moving forward at an incredibly fast pace. While businesses rapidly add to the concept of e-commerce, it is time to embrace m-commerce. Yet this could be seen as a wonderful opportunity to gain a foothold before everybody jumps on the “mobile app bandwagon”. So retailers buckle up and put together a plan of action to proceed. Here’s a list of essentials to get you going : – Building an amateur app Building amateur app could be a good alternative for a tough performance, in spite of the mobile device version. This could ideally include additional mobile developers, time and costs but it may be worth the effort put in. An application has to be written several times if a native app approach is chosen. Native apps clearly load quicker, their performance is stupendous and it makes adequate use of the mobile features with increase efficiency. They fare better in terms of the looks and satisfy user expectations better. However, this could cost you more. It is vital to have a concise plan regarding who your target spectators (for mobile device) will be, and for whom the app answer is targeted. Also, on the availability of skilled developers, HTML developers are more prevalent than others. If HTML is what you can furnish Due to the presence of developers, less costly than others and its convenience you may go with HTML5, CSS and JavaScript. Also, the fact that it could be deployed on any mobile device irrespective of the OS with only minor changes could be convincing enough. Yet, be certain of the fact that it may not do as well a job as a native app would. Testing a non-native app under harsh conditions assure a great performance. Though the HTML5 does ‘wrap’ them with native codes, it does not mean there are no gaps. The flexibility to adapt to any device/OS also means weaknesses and gaps also prevail. Testing is they key word here. Mobile optimized website Responsive websites are huge in the market right now and for good reason. Ealier even adding a mobile app into your strategy, included a mobile optimized website. This is a win-win option for both the retailer and the consumer. Apps have to be refreshed and updated and may require regular version upgrades, as well; whereas in case of mobile websites, the updates are just on the backend. On the consumer side, there is a direct visibility and more contents to browse, giving a wholesome picture of the brand and the organization. This adds credibility and trust in the consumers mind. With all the varieties in the market, today’s consumer being spoilt for choice and having an app gives you the added advantage. Yet a clarity of what to have, why to have and how much to offer is critical. Website Jungle is a New Jersey  based digital marketing, web development and mobile app development company.