At one time, businesses and organizations relied on ad agencies to help them market their products or services, and there was not much more to be done in order to spread the word. And then a little thing called the Internet came along and changed everything. Today, there is a need to market and advertise in ways that were unavailable or unknown as little as ten years earlier. Today, we have the “digital agency”. Digital agencies are not advertising agencies, and will handle media types that traditional ad firms might struggle to integrate into a classic campaign. Such platform include social media, which is the modern way to create “word of mouth”, and blogs or vlogs, which are part of web design as much as marketing. You need more than just passing familiarity with these issues, and if your business does not yet have someone on staff handling it – now is the time to bring them on board. Take some time to look at what a digital agency offers, and compare what they do with what you are doing right now. When you do, you will understand exactly why any NYC business needs to implement digital strategies and why such agencies are on the ascendancy. Fundamentally, this type of agency is one that provides services that range from web design and email marketing to SEO (search engine optimization), social media campaigns, video content, and more. Digital can mean multiple platforms, and this is the way of the future as well as today itself. After all, though 91% will stick to a PC when searching online, 80% indicate a preference for their mobile devices too. Thus, a NYC firm that limits marketing to a single platform is unwise, leaving itself somewhat weak against competition. The rise of the digital agency is due to the rapid changes in technology, and how we use it. Any contemporary business in New York will need more than just a local presence, going well beyond print ads and classic marketing. Digital agency products and services go across the most popular platforms, and have evolved into modern business practices. Source http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ Website Jungle is a New York based website design company and Digital Agency.At one time, businesses and organizations relied on ad agencies to help them market their products or services, and there was not much more to be done in order to spread the word. And then a little thing called the Internet came along and changed everything. Today, there is a need to market and advertise in ways that were unavailable or unknown as little as ten years earlier. Today, we have the “digital agency”. Digital agencies are not advertising agencies, and will handle media types that traditional ad firms might struggle to integrate into a classic campaign. Such platform include social media, which is the modern way to create “word of mouth”, and blogs or vlogs, which are part of web design as much as marketing. You need more than just passing familiarity with these issues, and if your business does not yet have someone on staff handling it – now is the time to bring them on board. Take some time to look at what a digital agency offers, and compare what they do with what you are doing right now. When you do, you will understand exactly why any NYC business needs to implement digital strategies and why such agencies are on the ascendancy. Fundamentally, this type of agency is one that provides services that range from web design and email marketing to SEO (search engine optimization), social media campaigns, video content, and more. Digital can mean multiple platforms, and this is the way of the future as well as today itself. After all, though 91% will stick to a PC when searching online, 80% indicate a preference for their mobile devices too. Thus, a NYC firm that limits marketing to a single platform is unwise, leaving itself somewhat weak against competition. The rise of the digital agency is due to the rapid changes in technology, and how we use it. Any contemporary business in New York will need more than just a local presence, going well beyond print ads and classic marketing. Digital agency products and services go across the most popular platforms, and have evolved into modern business practices. Source http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ Website Jungle is a New York based website design company and Digital Agency.