5 Reasons to Advertise in Online Classifieds
In the past, advertising in the classified section meant putting an ad in the local paper. Today, classifieds have taken on a whole new meaning as smart marketers are leveraging classified websites to accomplish a variety of objectives.
Increased Visibility – Classified websites allow you to reach a highly-targeted audience that is already searching for your products or services. Using online classifieds means that you’ll increase your exposure while generating qualified clicks.
Promotions - Offering shoppers a promo, discount or special offer delivered via classified ad will help to generate sales. For multiple campaigns, tools like Google Analytics can help you to tag and track your ad for different sites.
Link Building – Advertising on quality classified sites can help to increase the total number of inbound links to your site, thus making it more reputable in the eyes of search engines like Google.
Cost Efficiency – Classified advertising is a great value for your dollar, with many different options to suit any size budget.
Fast Return – It’s easy to see results with classified advertising, which can help generate leads, increase sales or promote a product or service.
Website Jungle is experienced in building custom classified websites with categories, sub-categories and an unlimited number of levels. Easy to use tools like database management, real time statistics and email capabilities make it simple to get new ads, collect payments and communicate with buyers over a secure channel. To find out more, contact us today.
Branding Your Biz in NYC
As a kid you probably remember playing the game – Where’s Waldo? You searched for the striped red and white shirt in a sea of other people. It sounds funny, but the reality is, making your business stand out from the crowd is an exercise that every business needs to go through as they establish their identity. For businesses in highly populated cities like New York and Los Angeles, branding is extremely important as you seek a competitive edge over others in your industry.
What is the point of key differentiation for your business? Can you provide a USP (unique selling proposition) for your products or services? Can you offer them for a lower cost per unit? In other words, what makes you or your business special? Once you establish this, you can start thinking about the other points that make up your brand. What is your vision or mission statement? What are your strengths and weaknesses in the marketplace? What words describe your company?
Branding isn’t just about having a logo and company letterhead – it’s any point of contact between your company and your customers. It’s your entire image. In NYC, branding is essential to establishing and maintaining a foothold. Website Jungle has worked with many NYC based businesses to conduct brand audits and brand strategies. For more information on our complete suite of services, we invite you to explore our site and recent success stories.
It’s Time to Update Your Site
Just as you turn on the news or read the paper to find out about the latest current events, clients rely on you to be the expert within your industry. They want to feel as if they are working with the most knowledge professional who is using the most up-to-date technology. If your website doesn’t mirror the image that you want to portray, you’re selling yourself short.
A website is often the first impression that clients may get of your company. Therefore, putting your best foot forward is not an option; it’s a requirement. A good website should have content that is updated regularly. If you are an e-commerce store, this could mean offering a special product or promotion. If you are a service provider, this could mean maintaining a blog, RSS feed or contributing white papers to the latest trends and happenings in your field. Position yourself as the expert, and clients will take note.
If your site is cumbersome to update, it may be time to think about re-vamping. This doesn’t necessarily mean that you need to start from scratch in terms of content, but it could mean that a new content management system (CMS) is needed. An effecient CMS requires no programming when you want to make changes to the site. A provider like Website Jungle can help you to implement a cost-effective website solution that will work within your budget and needs.
Other considerations when updating a website are the elements that drive traffic to your website – both onsite and offsite. Are you making good use of SEO? Do you know your keywords? Do you have a social media presence? What is your overall marketing plan for the year? How are you measuring results? Website Jungle can work with you to implement a online strategy that will bring your business up to speed in a highly competitive marketplace. We offer over the phone or in-person website consultations with absolutely no obligation and no contracts. Website Jungle is based in Boston, MA with offices in Los Angeles, CA. Contact us today to find out more.




