Every business owner is perpetually seeking new methods to market your services to attract more clients. While designing a website it is very simple to concentrate on making something visually appealing while ignoring to make certain that this website also accomplishes your business’ online targets. Keeping this in mind, a well thought-out strategy is extremely critical for any digital design project to thrive and flourish. Irrespective of the brand or industry, you should have a game plan in mind so that you’re able to analyze and connect to business objectives and determine what tactics you will need to accomplish them when required. Social media marketing strategy Social media is a massive tool but contingent on the type of business you have, you might want to leave this as the last resort if you had to select between social media and SEO. This can be an extremely rewarding process if you have the time or it can fail if handled incorrectly. Either way, you’ll get views to see your brand and people can send you feedback or connect with you using social media. Conversion rate optimization Conversion rate optimization is typically maximizes the possibility that each visitor brings to your website. What I mean by conversion is that it can be about a signup to your email newsletter, it can be a contact form completion to become a lead for your service, it can be a purchase of your product, can also be a completed survey. It can be anything you want the visitor to take action on when they land on your site. Game plan Once an audit has been presented, it’s time to head to the next step which is the web strategy phase. At this point, we focus on taking the insights found in the audit and fleshing them into actionable recommendations that integrate into various creative and design elements. During the strategy phase, we create a conversion funnel which reflects the buyers journey and how the consumer will likely go through the decision-making process. Website Jungle is a New Jersey based digital marketing, web development and mobile app development company.