It used to be that e-commerce store owners would categorize their audience under the umbrella of b2b or b2c, but today, with the consumerization of b2b in full effect, many are finding that they have to cater to both. It… Read moreIt used to be that e-commerce store owners would categorize their audience under the umbrella of b2b or b2c, but today, with the consumerization of b2b in full effect, many are finding that they have to cater to both. It… Read more