Acquiring a new customer can be a costly process, so re-marketing to existing customers is a must for businesses looking to retain and grow their fan base. When it comes to communicating, there are 4 digital touch points that can… Read more
Although there’s a lot of buzz about social media and web 2.0, it’s important to remember that search engine optimization is still a key component in online marketing. Now it’s more important than ever to have a smart and sustainable… Read more
The online marketplace is an extremely competitive environment, and even more so for brands that are just starting out. While big brands can outspend smaller ones in terms of advertising dollars, there are other smart strategies that businesses of all… Read more
An image can make an instant impact – conveying an emotion or triggering an action or a reaction. From a marketing point of view, powerful images are continually used to sell products through print mediums such as billboards and magazine… Read more
With more and more retail moving to e-tail , e-commerce owners have more flexibility than ever before, in terms of choosing between intuitive open source platforms to best fit the needs of their customers. While there are plenty of options,… Read more