As an Apple patron, just the thought of moving from an iPhone to an Android is enough to get you agitated and disgruntled. Android overtook Apple’s iOS app store to lead in number of downloaded apps. With 44% share vs.… Read more
On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by Google. The new algorithm uses Google’s web search capabilities on… Read more
Creating a user-friendly online user experience is critical for the success of an online store. A disgruntled customer will never return and worse may share their harrowing experience with their friends and colleagues. Here is an exaggerated and humorous look… Read more
Let’s start off with a definition. What is PPC? PPC stands for Pay-per-click. It is a sponsored online advertising method where the advertiser only pays if a user clicks on their ad. Implementing effective PPC strategies is a way of… Read more
A recent court ruling in Europe requires Google to remove links from its search results, if that link is irrelevant, outdated or inappropriate. To comply with this ruling, Google has launched a service for citizens of the EU to request… Read more