Selecting a Website Platform

Selecting a website platform
Before you can begin to develop a website or redesign an existing website you need to decide what platform to use. What is a platform? It is the underlying programming language that the site will utilize. The platform you select will have an impact on the site’s functionality, development costs and ongoing maintenance.

Platforms can be either open source or custom built.

A platform that is open source is based on open source software. This means the source code is readily available for modification or enhancement by anyone. Examples of open source content management systems (CMS) include: WordPress, Joomla and Drupal.

A custom built site is hand-coded in HTML web-programming language.

To make the right choice, let’s discuss the pros and cons of each choice.

Open Source

Pros:
• Structure of the website is pre-built and plugins are available, making it easy to add new functionality.

• Easy to for the non-technical user to manage and make changes as the back-end is user friendly and in most cases it just requires you to add content.

• The basic platform is free.

Cons:
• Need to monitor and keep abreast of new versions and security upgrades when they come out.

• Since it is open source, these platforms are slightly more prone to hacking.

• Requires advanced knowledge of coding to customize (php/my sql).

Custom Built

Pros:
• Can be tailor-made to suit specific needs of user experience, layout, colors and overall personality.

• More secure in general.

• Can be made lean and focused, avoiding a “one-size-fits-all” approach.

Cons:
• Can be expensive and time consuming to build.

• Additional structuring is required to make it SEO friendly.

• No plugins are available – everything must be built from scratch.

• Now you are ready to make the right choice!

Here is a short video clip from one our recent workshops about the pros and cons of each website platform.

Components of Online Marketing

The digital age has changed the way entrepreneurs and business owners market goods and services. In the past, business owners would open a store and hope that it attracts customers. They may invest in direct mailers, radio ads or even TV commercials, but this style of “push” marketing is not very efficient and can be costly.

In today’s world, consumers are using search engines, social media, online reviews and referrals to search for specific products and services. If your business is not found when consumers are searching, that is a potential loss of revenue. It is important to have a robust and strategic online marketing strategy.

Focusing on the following key components can help fuel business growth and take your business growth to the next level.

Content Strategy
Companies that blog tend to get more visitors to their website then companies that don’t. Therefore, your website should include an integrated blog that provides your customers with relevant and quality information about your industry niche.

• Establish a monthly blog calendar and publishing schedule. At minimum, publish a new blog post twice per month.
• Make it easy for your readers to subscribe to your blog and if possible provide them an incentive to sign up (coupon code, a downloadable free report)
• Use your blog content to share on social media channels and drive traffic back to your website.
• Share blog content with your network via a monthly newsletter.

Optimized Website / E-commerce
Ensure your website has a clean professional look and is easy to navigate.

• There should be clear call-to-actions on several webpages, so that your customers can continually think about what your company can provide for them.
• Add relevant key words and phrases on each page to ensure that it is found by search engines

Mobile / Cross browser friendly
Ensure that your website is optimized on all browsers, smart phones and tablets. In 2013, 17.4% of web traffic has come through mobile, representing more than 6% increase since 2012.

SEO
You must use search engine optimization techniques to help your website, blog and social media accounts rank higher in search engines.

• Use Google AdWords Keyword Planner to research specific key words and evaluate their competiveness
• Utilize these key words in your website and social media posts
• Ensure your meta description for each page is unique and less than 155 characters
• Ensure that the title of each webpage is unique and meaningful

PPC
Paid Search (PPC) is the process of gaining traffic by purchasing ads on search engines results page (SERP) when someone types a specific keyword or phrase in the search engine. Google Ad Words is the most popular paid search tool.

Social Media
Having a strong social media presence has many advantages for a business.

• It gives you an opportunity build an online community and foster real-time communication and engagement with people who are interested in your business
• The viral nature of social networks allows you to reach exponential numbers of people at minimal cost.
• It allows you to share direct links to your website which leads to a higher ranking in search engines.

Analytics
It is important to monitor and measure the results and trends of your website, blog, email campaigns and social media activity.

Some important metrics that you should pay attention to:

• Website: site visitors, page views, pages per visit, time spent on site, bounce rate
• Blog: subscribers, views, visits, comments, back-links, social media shares
• SEO: # of inbound links, #key words sending traffic to your site, # of indexed pages, page rank
• Social Media: # of likes, repins, retweets, shares, conversations, engagement

Here is a short video clip from one our recent workshops on Online Marketing Strategies:

Online Marketing: Translating Your Digital Marketing Efforts Into Revenue

OnlineMarketingStrategySeminar

Thank you for joining our seminar! Here is the presentation from the evening:

Listen to what attendees had to say:

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We are hosting an informative seminar on Thursday, March 6th on Online Marketing: Translating Your Digital Marketing Efforts Into Revenue.

In this digital age, the World Wide Web is the yellow pages and if your company or service is not found when consumers are looking, that’s simply lost business!

In this seminar, you will learn techniques on how to make your online marketing dollars work for you.

Here’s a peek at some of the topics we will cover:
• Selecting a website or eCommerce platform
• You have a website but it doesn’t generate the revenues you expected?
• SEO fundamentals: How Google ranks websites
• Creative content writing: Driving traffic through useful, informational and unique content
• Keyword Analysis: Shortlisting and leveraging the most effective keywords
• Pay Per Click (PPC) strategy
• Executive’s guide to Online Marketing goals: Determining you marketing budget and ROI.

Value to attendees:
Attendees will leave with the knowledge and tools to help plan, implement and monetize online marketing techniques. Google has made several modifications to its algorithm recently. Attendees will come out with clarity on the myths vs. facts that exist today about online marketing techniques and what works and what doesn’t.

Wine, refreshments and Hors d’oeuvres will be provided.

Date: Thursday March 6, 2014
Time: 6:30pm – 8:30pm
Location: IndieGrove, 121 Newark Avenue, Jersey City, NJ 07302
Cost: $10

Capacity: Limited to 35 attendees, so reserve your spot now!

REGISTER HERE

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We want to make this world a better place: 10% of our Profits will be donated to Next Generation Foundation (Non-Profit organization for children living in poverty).

Personal Attention: A designated project manager will be made available to you for the duration of your project.

Referral: We bet our business growth on referrals. We will go the extra mile to provide you a service/product that you will like and recommend to others.

Quality: We have the best creative web designers and business analysts in the industry

 

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    Website Jungle is a professional, website design and development company based in the New York City (NYC) metropolitan area, with expertise creating full feature professional websites for any business size. The company was started in the Boston area (Quincy MA) but we now call Jersey City NJ (and NYC!) home.

    Our talented team of web designers will collaborate with you to build a website that is unique to your profession or business. As a full service provider, we offer: website design, User Experience & User Interface Design, Branding, Logo Design, Website development, eCommerce development, Mobile (iPhone and Android) application development, online marketing, SEO, maintenance and support and reporting and analytics. We have capability to not just make pretty websites but also websites that need heavy coding skills (think Php, .net, HTML5, Java, Wordpress, Joomla, Magento, Drupal etc.). We also provide advanced website functionality requiring HTML5 animation and custom application development. Our clients are located everywhere from Jersey City NJ to Boston MA to Los Angeles LA to Beirut Lebanon. In short, we cater to clients around the globe.

    Whether you’re looking to get your business off the ground, re-vamp your existing website or launch a completely new look, we’ll work with you to achieve your online goals. We’ll be happy to guide you through the process of maintaining your website until you’re comfortable enough to do it on your own.

    Best of all, we offer a 100% satisfaction guarantee. There are no contracts or hidden fees and you can cancel at any time. Let us help you get online. We’ll create a custom web site that is scalable and allows for increased growth and revenue.Contact us today for a quote on your web site.